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I create products that have an impact

Problem:

SavageXFenty struggled with fragmented processes and suboptimal UX across multiple markets, leading to conversion drop-offs

Solution:

Empower client stakeholders by migrating to a headless CMS with an experiment-driven approach at its core—delivering highly optimized mobile-first UX and streamlined product workflows

Results:

• Increased team efficiency and design consistency have led to a rise in conversion rates across the board, for example landing pages are demonstrating an improvement of 13.3% in the crucial ‘sessions to leads’ metric

Problem:

A B2B2C better-for-you rewards platform needed to scale while improving customer engagement

Solution:

Led the development of a low cost customer acquisition program, building upon solid user-centric approach

Results:

• 371% growth in weekly active users leading to acquisition by a major industry player

Problem:

Deliveroo needed an order management & communications solution for their restaurant partners and produce suppliers

Solution:

Led the B2B2B product initiative from ideation to launch, optimizing workflows for restaurants to easily and collaboratively manage stock

Results:

• An elegant iOS and Android app and a supplier-side web app solution to sit within the Deliveroo ecosystem, delivering up to 30% cost savings for participating restaurants

Problem:

A Dubai-based financial services company required a strategic product roadmap for their high-value investment platform

Solution:

Conducted a 5 day discovery sprint on site, validating customer needs, defining user flows and identifying regulatory speedbumps

Results:

• Defined a prioritised roadmap and strategy for a $1.2M product to secure executive buy-in and funding

Problem:

The British National Formulary (BNF) apps were outdated, negatively impacting the user experience for medical professionals

Solution:

Led a full redesign and rebuild of the BNF/BNFC mobile apps providing streamlined access to critical medical information within tight regulatory requirements

Results:

• A seamless switchover for all clinical users facilitated an increase of weekly active user to over 90,000

Problem:

Built-ID wanted to facilaite community & local resident interactions with property developers to ease the building approvals process

Solution:

Through energetic discovery sessions, shifted the engagment model and developed a user centric and rewarding web app

Results:

• Using the hooked model, the web app generated 100,000 user survey engagements within its first nine months